May
Building Web Sites That Generate Leads And Generate Online Sales?Are You Designing It Backwards?
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The fatal error we see in the way many people build their web sites is that they do it backwards. If not built in proper stages, your site may get very little attention by search engines and that means few leads and few sales.
Did you start your site by choosing the colors and template? Maybe you worked feverishly on a new logo and page design. Worse yes, maybe you paid a lot of money to get expert help in these areas. That is exactly doing it backwards. Those are the things that should be done last, not first! Let’s take a look at what should be done first and how to set the foundation for a great web site that generates leads and creates online sales.
The very first thing to do is to determine what you will be selling and what kind of people will be looking for your products and services. Put yourself in their place and ask what you would key into a browser to find what you sell. For example, if a customer was looking for sales training, would they key in “award winning sales training DVD” or “how to sell more”? Avoid jargon and list simple phrases people would key in to find your site.
You can expand your keyword list by asking others, checking your competitors, using online tools and programs and much more until you have a list of the keywords you want to use.
Next, you need to determine and record how many people search for these key words. You can do this using Google’s free keyword tool located at http://www.adwords.google.com .
First decide if there are enough people looking for your product to make it profitable. Then we suggest you pick six prime keywords to use. The top three should be words, not phrases like “sales” “marketing” etc. These words will have large numbers of searches. Make sure these keywords are placed in your page titles, meta tags and h1 copy on your site. Use the balance of your keyword phrases in H2 copy and in keyword and description meta tags on each page of your site. Make sure the title of each page is not only keyword and phrase rich but also that it is unique for each page on your site.
Only when you have keywords that will attract the customers you are looking for are you ready to being building your site.
Be sure you start at the beginning and do not make keywords an after thought.
For help with your keywords and all search engine optimization, visit www.gettheleadsyouneed.com or call 716-218-4060.